Center for Business Analytics

ANALYTICS EDUCATION, PRACTICE AND RESEARCH

Preparing Students with the Digital Tools and Knowledge to Transform, Innovate and Impact Business Strategy

棉花糖直播 School of Business鈥� Center for Business Analytics (CBA) prepares students to become analytics leaders in their organizations. The CBA brings together industry executives and world-class faculty to create curricula and experiential programming that positions students to deploy analytics education and techniques to solve increasingly complex business problems.

Established in 2011, the CBA is rooted in the practical application of data analytics in business strategy. The Center helped develop a required Business Analytics course for all VSB students that focuses on the application of business analytics. One of the first business schools in the country to require such a course, it quickly developed into a minor and then led to the creation of the Business Analytics co-Major, which has become one of the most popular majors at the school. Finally, the Master of Science in Business Analytics (MSBA) graduate program was developed to offer graduate students the highest level of analytics education.

The practice goals and activities of the CBA are grounded in collaborative interaction with the business community. Throughout the year, the CBA hosts analytics thought leaders and practitioners who share their insights with students, faculty and professionals. The CBA鈥檚 Business Analytics Roundtable series brings 棉花糖直播 faculty and professionals together to share case studies and emerging trends in analytics.

The CBA is proud to support the undergraduate Business Analytics Society through sponsorship of case competition teams and hosting networking events for professionals and students to discuss careers in analytics.

Master of Science in Business Analytics

Founded in 2014, the Master of Science in Business Analytics (MSBA) is one of the top-ranked online graduate business programs in the nation. The CBA is governed by an impressive group of industry executives who help inform and develop the MSBA curriculum, which dives into data techniques and how it impacts business strategy. Students from across the nation, representing multiple industries and expertise, are attracted to the MSBA program to further cement their technology skills and to impact their organizations with strategic data-based decisions.

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Upcoming Events

The Center for Business Analytics is proud to host professional and academic events throughout the year to showcase the many trends, case studies, research and projects across industries, highlighting Analytics. We encourage alumni, faculty, students and 棉花糖直播 community members to join us on campus and share these opportunities with colleagues and interested guests.

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THE MASTER OF SCIENCE IN BUSINESS ANALYTICS

Support the Center

Your donations enable the Center for Business Analytics to advance experiential learning opportunities, alumni engagement and thought leadership initiatives.

The Center for Business Analytics Faculty Expertise Guide

Cover of CBA Faculty Experts Publication

CENTERS OF EXCELLENCE

Center Highlights

Both members of the Blockchain Society Bettenhausen and Dang have formed Aerotrax Technologies. Aerotrax is leveraging blockchain technology to streamline operational inefficiencies in the aviation industry.

From February 21-22, the Center for Business Analytics sponsored a team of VSB students to compete in the Champion庐 Analytics Case Competition at Elon University (CACC). The case competition was hosted by The Elon Center for Organizational Analytics with HanesBrands. The case competition allows students the opportunity to build and demonstrate their data analytics and visualization skills to professionals in the data analytics community.

In recent years, the cost of prescription medication has been volatile. Changes in the insurance market, new regulations on wholesalers and the entrance of companies like FedEx and UPS into the retail-delivery market have all affected the profits of drug companies. In this episode of Inspiring Minds, we鈥檒l get a look at the recent history and the near term future for the pharmaceutical market as Liam Hurley 鈥�19 VSB interviews Kathleen Iacocca, PhD, Assistant Professor, Management & Operations.

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