BACKPACK TO BRIEFCASE PROFESSIONAL DEVELOPMENT CURRICULUM
Professional Development is a critical component of business education. Backpack-to-Briefcase (B2B) embeds professional development in the core business curriculum throughout a student’s four-year academic program. B2B supplements students’ participation in traditional academic courses, providing holistic and thoughtful preparation for success as professionals.
Each component of the B2B curriculum presents students with opportunities to learn and develop personally and professionally.
FIRST YEAR
Assessing the Environment
FALL SEMESTER
INTRODUCTION TO CAREER & PROFESSIONAL DEVELOPMENT
Professional development requirements are embedded in VSB 1015 Business Dynamics, a course taken by all VSB first-year students. This component connects students with campus career and college planning resources, as well as provides professional skill development opportunities and guidance on business writing. Students participate in, reflect on, and write reports about activities related to college planning/major exploration, career exploration, and professional skill building.
SPRING SEMESTER
VSB 0099: FIRST-YEAR EXPERIENCE
All VSB first-years enroll in this zero-credit course. Course requirements focus on professional skill-building; they include (1) development and refinement of a resume in collaboration with a career coach; (2) participation in training regarding the networking process; and (3) completion of an online tutorial on Handshake, ÃÞ»¨ÌÇÖ±²¥ University’s career management portal.
SOPHOMORE YEAR
Defining & Implementing Your Strategy
VSB 2000: PROFESSIONAL DEVELOPMENT SEMINAR
In the fall or spring semester, VSB sophomores participate in this required one-credit seminar focusing on self-assessment, career exploration, personal brand development, internship and job search strategies, interviewing skills, networking, and professional values. Throughout the semester, students are presented with opportunities to interact with alumni and employers, and to practice skills critical to success in the career development process.
JUNIOR YEAR
Gaining a Competitive Edge
VSB 3000: BARTLEY BriefCASE CHALLENGE
In the fall or spring semester, VSB juniors enroll in a one-credit course that provides preparation for and culminates in an internal case competition.
Students work in small groups to analyze a common case and present their findings and recommendations to a panel of company executives and faculty during a day-long competition. Written and verbal communication skills, case analysis, team dynamics, and leadership are addressed in preparation for the competition, and students submit an executive summary post-competition. This course provides networking opportunities, as students interact and are provided with feedback from business professionals.
Previous case studies*: Amazon, Apple Inc. in 2023, Aston Martin, HTD and Virtual Reality, Hot Chicken Takeover, Facebook Fake News in the Post-Truth World, Café Kenya, Roku, Bodega Aurrera, Tractor Supply Company, Voice War, Mastercard 
*Harvard Business School Publishing
SENIOR YEAR
Capitalizing on Your Investment